The link between Harry Potter and plastic electronics may initially seem tenuous but according to Dr Zella King from Henley Business School; "Hollywood has depicted products that use flexible electronics - from animated, electronic newspapers like Harry Potter's Daily Prophet to smart pill packaging that beeps your doctor when you forget to take your medication. But now, new plastic electronics has evolved from science fiction to science fact."

The new coalition government has highlighted plastic electronic goods as a major development opportunity. In 2009 the UK Plastic Electronics Strategy was launched, to promote the growth and development of the industry through various projects. The industry is predicted to be worth $300 billion by 2030 which is exciting news for innovative designers in electronics.

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