“For every £1 invested in design, businesses might achieve as much as £20 in increased revenues, a £4 increase in net operating profit and a return of £5 in increased exports.” (Design Council's Design Leadership Programme 2012.)
The government is determined to support business enterprise, drive a healthy industrial strategy and boost the UK economy. Did you know that British businesses can apply for a share of £4 million government money, spread across two separate grant schemes, to fund early-stage design projects, work on identifying innovative new opportunities and generate fresh ideas?
Whether it's new products, new services or new business models that align with customer demand, as a start-up or entrepreneur you can submit an application. And with us – highly experienced human-centred designers - as your submissions partner, you stand an even better chance of winning the funding you need. Here are the details.
A unique opportunity to fund British business innovation
The UK government wants start-up and entrepreneur proposals to harness design-led methods from first principles, to make sure customer motivations and behaviour are properly understood from the start. The brand new initiative is designed to inspire new ideas, support decision-making and inform strategy, and the government is expecting submissions ranging from £20,000 to £100,000 for projects lasting anything from three to nine months. If you're about to launch an innovation project, this is a wonderful opportunity.
Human centred design delivers a powerful commercial advantage
Who buys products and services? People do. Individuals do. So if you want to achieve real commercial success, whether you're launching a new product, service or process, it's vital to place human motivations and behaviour at the beating heart of the innovation process, something called Human Centred Design.
Technology enables innovation, but it's the human side of things that aligns that technology with people's desires and needs. The resulting proven methodology is used by savvy entrepreneurs and start-ups to create better products and services, things that real people genuinely appreciate. The contextual insight that comes from the human centred design process supports the intelligent definition of opportunities, tactics and strategies, and the end result is powerful ideas and potent solutions.
You can't achieve all this unless you take humans into account from the very start, from the very earliest stages of the innovation journey and throughout the entire development process. Only then will you be able to deliver outstanding customer experiences and generate the most value for your business.
Together we'll make amazing things happen
Are you fired up with ambition? Is your project team capable of delivering outstanding quality of work, with a real commitment to the early-stage design process as a proven driver of innovation? Are you aware that barriers to innovation exist and are keen to overcome them? The right attitude is half the battle. If that sounds like you, it'd be fantastic to work together.
You might have the best idea in the world but don't have enough awareness of the value of design in innovation. You may not have the internal capability to use design effectively, or the right culture in place to make it happen. You might be looking for a suitable partner to help you collaborate with Britain's hugely talented design community. Either way, we're here to help.
Your share of a million pounds is up for grabs right now. We will help you win the cash support you need to get going. The competition kicked off on 16th January 2017 and the official registration and submissions dates are approaching fast. If you'd like to partner with us to maximise your chance of government funding success, you need to move fast.
Contact us to get the ball rolling
You want your businesses to innovate better, grow faster and maximise commercial success through the intelligent use of early-stage design. We'd love to help you get where you want to be. It's a perfect match.
Please get in touch with us as quickly as possible to give yourself enough time to submit a winning application. Contact Insya on +447392959955 or email email@example.com to discuss the opportunity in detail.