By the end of 2014, the number of mobile-connected devices will exceed the number of people on Earth (7.2 billion). With one quarter of global web searches now conducted on a mobile device, ‘mobile first’ is the new rule of business. This report takes a look at the rise of the mobile wallet, the 5G revolution, key app developments and advances in mobile marketing technology, as well as issues of data security and getting the m-commerce customer experience right.
CCS Insight, the technology analyst, predicts that 1.3 billion smartphones will have been sold worldwide by the end of this year, 25 per cent more than were sold in 2013. This means there will be one smartphone for every five people on Earth. By 2018, the annual sales figure will be 1.9 billion, driven by rapid smartphone uptake in emerging markets, especially in India, CCS believes.
There is a similar tale when it comes to the tablet computer, although its rise has been less pronounced. Gartner, the telecoms analyst, believes that tablets will outsell personal computers for the first time next year. By the end of 2015, shipments of personal computers will have fallen to around 350 million, Gartner predicts.
A Raconteur article.
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